The Apple
V.
The Big Apple Case
The Logo at the back of your iPhone could arguably be one of the most easily identified logos on the planet. Apple has created this brand value over the years. Before knowing the Intellectual Property disputes stemming from this logo, it is important to know its story…
No matter how many stories we’ve heard over the years, one thing is for sure – Apple takes great pride in its logo and would go to any length to stop people from copying it.
In 2008, Apple filed a federal challenge to New York’s trademark application for a new “Big Apple” logo, saying it’s too similar to the stylized emblem being used by the company since 1977.
Apple (after filing challenge with the U.S. Patent and Trademark Office) :
“The symbol for New York’s “GreeNYC” initiative is confusingly similar to our logo. It will lead to “consumer confusion resulting in damage and injury” to us and will “cause dilution of the distinctiveness” of our trademark.”
New York (asking the trademark office’s appeals board to reject Apple’s challenge and cancel one of the company’s 22-year-old logos):
“One of 12 Apple trademarks listed is fraudulent because it isn’t used on mugs, dishes, drinking glasses and wine glasses, as they claimed it would be in a 1985 trademark application.”
Winner: None.
Apple withdrew the claim after NYC agreed to delete the leaf from its GreeNYC logo, but
Apple also received an avalanche of bad press for what was perceived as a crazy lawsuit.
Contd…..
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