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Whose custody is Spider-Man under?
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Spider-Man, Marvel’s friendly neighbourhood web-slinger, is one of the most popular comic book characters, spanning over 1000+ comic books over the decade since his debut in the 1960s, and is also an IP powerhouse in the superhero genre. But what about his adventures on the silver screen? This article discusses how Marvel underestimated Spider-Man’s…
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The Life and IP Journey of Mickey Mouse
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Mickey Mouse is the face of one of the world’s largest entertainment giants, Disney. He has lived a pretty long life, from getting accolades like the Oscars to spreading laughs all around the world with his adventures, but did you know Mickey Mouse is not only a cartoon but one of the many early…
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How LEGO Rebuilt Itself – Brick by Brick
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Toys, how do we define them? Memories of childhood, artifacts of creativity and innovation, and a child’s playful companion, to name a few, are some ways to describe them. Their existence predates human history back to early civilizations. However, this story is about one such toy that is still enjoyed by people of all…
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C-Suite Chess: First Move Is NOT a Product
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“Life is like an RPG” is a quote I often think of, and it is also true in the corporate world, where a company’s story begins as a start-up and evolves into a big name in the industry. Most rookie CEOs believe their first move should be to launch the product. Veteran CEOs know…
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5 Ways Disney Outsmarted Rivals using IP
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Intellectual Property, or IPs, is considered a valuable asset for companies. Most tech CEOs hear ‘IP’ & think ‘Patents,’ but IP includes content, copyrights, trademarks, product design, brand protection, character licensing, and even patents. Disney has weaponised it like no one can. Disney doesn’t just hold on to these IPs; they thrive on them…