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The Life and IP Journey of Mickey Mouse
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Mickey Mouse is the face of one of the world’s largest entertainment giants, Disney. He has lived a pretty long life, from getting accolades like the Oscars to spreading laughs all around the world with his adventures, but did you know Mickey Mouse is not only a cartoon but one of the many early…
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5 Ways Disney Outsmarted Rivals using IP
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Intellectual Property, or IPs, is considered a valuable asset for companies. Most tech CEOs hear ‘IP’ & think ‘Patents,’ but IP includes content, copyrights, trademarks, product design, brand protection, character licensing, and even patents. Disney has weaponised it like no one can. Disney doesn’t just hold on to these IPs; they thrive on them…