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Whose custody is Spider-Man under?
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Spider-Man, Marvel’s friendly neighbourhood web-slinger, is one of the most popular comic book characters, spanning over 1000+ comic books over the decade since his debut in the 1960s, and is also an IP powerhouse in the superhero genre. But what about his adventures on the silver screen? This article discusses how Marvel underestimated Spider-Man’s…
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5 Ways Disney Outsmarted Rivals using IP
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Intellectual Property, or IPs, is considered a valuable asset for companies. Most tech CEOs hear ‘IP’ & think ‘Patents,’ but IP includes content, copyrights, trademarks, product design, brand protection, character licensing, and even patents. Disney has weaponised it like no one can. Disney doesn’t just hold on to these IPs; they thrive on them…